In partnership with the TI Communications team, UX team and Creative team, I successfully redesigned the user experience on TI.com.
The TI website was old and outdated. The goal was do redesign the graphic elements, layout, typography, photography and iconography of TI.com
Primarily using InVision, the creative teams involved worked to create rules and guidelines to streamline the user experience on TI.com. We made the content more consistent and clean and easy to understand.
These guidelines were implemented into the layout of TI.com and over time, the user experience and readability of TI.com was greatly improved.
